The Tourism Unit is responsible for the formulation and implementation of policy initiatives, plans and strategies to develop the Fijian tourism industry in a sustainable manner while ensuring greater retention of the tourism income.
The Unit also oversees the performance of Tourism Fiji, which is responsible for marketing and promoting Fiji, as a tourist destination.
FIJIAN HOSTS is a customer service programme aimed at improving the interactions of service providers with their customers, with a focus on the border frontline agencies.
Since September 2012, the Ministry has worked in partnership with key tourism stakeholders including the eight (8) Nadi International Airport agencies, namely, Fiji Airports Limited, Fiji Revenue and Customs Services, Department of Immigration, Air Terminal Services, Ministry of Health and Medical Services, Biosecurity Authority of Fiji, Airport Security (currently Wormald Fire and Security), and the Border Police, to improve and enhance interactions between border staff and visitors through trainings.
In 2017, FIJIAN HOSTS has expanded to other audiences such as tourism stakeholders in the Micro, Small and Medium Enterprises (MSMEs) sector. These trainings are offered in conjunction with other Ministry led projects such as the Fiji International PGA Tournament, where volunteers and tertiary students conducting the International Visitor Cruise Surveys attend.
The Ministry, in partnership with the Fiji Higher Education Commission, is also working towards including basic customer service content in the tertiary level curriculum.
The inaugural Fijian Tourism Talanoa (‘FTT’) was held at the Sheraton Fiji Resort on Friday, 17 November 2017. The FTT, organised by the Ministry of Industry, Trade and Tourism (‘MITT’) in collaboration with other Government agencies and key industry stakeholder, was convened to bring together key stakeholders of the Fijian tourism industry. It was.
The FTT also encouraged constructive dialogue on pertinent issues relating to the industry and strengthened partnerships amongst stakeholders for the further development of Fiji’s tourism industry. The Fijian Government, including key agencies and partners, also used the opportunity to update the industry on the various initiatives, policies and programmes in relation to the tourism industry and together identified common ground to resolve key issues affecting stakeholders. The FTT was attended by more than 100 participants.
The Regional Programme for Asia and the Pacific is the UNWTO’s operational arm assigned with the implementation of UNWTO’s general programme of work within the region. The Regional Programme for Asia and the Pacific also serves as UNWTO’s direct channel through which the national, regional and local tourism development needs and concerns of the member States are communicated to the Secretariat. Two (2) out of the five (5) UNWTO commissions come under the Regional Program for Asia and the Pacific, namely the Commission of East Asia and the Pacific (CAP) and the Commission of South Asia (CSA).
The CAP and CSA convene joint annual meetings in conjunction with the UNWTO Regional Seminar.
- Fiji hosted the United Nations World Tourism Organization (UNWTO) 30th Joint Meeting of the Commission for East Asia and the Pacific (CAP) and the Commission for South Asia (CSA) and the Regional Seminar on Tourism, Climate Change, Biodiversity and Sustainable Tourism Development from 18 – 20 June 2018 at the Sofitel Resort & Spa, Nadi.
- The event was attended by Ministers of Tourism, senior Government officials, industry practitioners and tourism experts from countries such as China, Korea, Japan, Malaysia, Thailand, Vietnam, Bangladesh, Pakistan and India, including our Pacific Island friends from Papua New Guinea and Vanuatu.
- Tourism Ministers from Pacific Island Countries (PICs) who are not members of the UNWTO, were also invited to the event as participants in the Regional Seminar and observers to the joint commission meeting, including representatives from the Government of Tuvalu and New Caledonia.
OUTCOMES OF UNWTO JOINING MEETING AND REGIONAL SEMINAR IN FIJI
- The Regional Seminar was held on Monday, 18 June 2018. The event was an overall success with over 100 participants attending from the CAP and CSA regions, including our local Fijian tourism operators.
- The Seminar provided an opportunity to exchange information and enhance knowledge on the impacts of climate change in the Asia Pacific Region and also highlight the Pacific’s plight to strengthening collaboration and encouraging bigger, more developed economies to take climate action.
- The Seminar also provided an opportunity to learn more of the UNWTO’s priorities and activities to assist in addressing global and regional issues affecting tourism development in the Asia-Pacific region. This occasion was considered ideal for policymakers to examine the effects of climate change on tourism development, and the link between sustainable tourism development and biodiversity conservation, and how this translates into governance arrangements in respective destinations.
- Additionally, the CAP-CSA Joint Meeting was also a success for Fiji. It was held on Tuesday, 19 June 2018 and was the first time for a meeting of this kind to be held in the Pacific region. It was a great opportunity to showcase Fiji, and the Pacific’s, capabilities in hosting such events.
- The Joint Meeting was chaired by Her Excellency, the Indonesian Deputy Minister for Tourism Marketing, Ms Nia Niscaya and co-chaired by Bangladesh. The Meeting was attended by over 100 participants from member countries, affiliate members and associate members of the UNWTO CAP and CSA members. In attendance also was the UNWTO Secretary-General, Zurab Pololikashvili who was recently elected by the 22nd Session of UNWTO General Assembly.
- The meetings concluded with a technical tour of key tourism products in the Nadi region including a village tour to Viseisei Village, Garden of the Sleeping Giant, and a day-trip to Tavarua and Malamala Islands.
The UN General Assembly declared 2017 as the International Year for Sustainable Tourism for Development (International Year). The initiative was launched in Madrid, Spain with the aim to raise awareness on the contribution of sustainable tourism to development among public and private sector decision-makers and the general public, while mobilizing all stakeholders to work together in making tourism a catalyst for positive change
In line with the 2030 Agenda for Sustainable Development and the Sustainable Development Goals, the International Year focused on 5 key areas:
- Inclusive and sustainable economic growth;
- Sector inclusiveness, employment and poverty reduction;
- Resource efficiency, environmental protection and climate change;
- Cultural values, diversity and heritage; and
- Mutual understanding, peace and security.
A National Work Program (NWP) was compiled by the Ministry in support of this initiative, highlighting the key priorities of the Fijian Government to plan and conduct tourism activities in the most sustainable manner through collaboration with the tourism stakeholders.
Ten (10) out of the 20 activities in the NWP have been completed with plans to implement the rest of the activities this year.
The Fijian Tourism 2021 (FT 2021) is a comprehensive development plan prepared by the Fijian Government to grow Fiji’s tourism industry from $1.9 billion in 2017 to an industry worth $2.2 billion by the end of 2021.
The overarching focus of the plan is to maximize tourism yield while achieving a sustainable rate of visitor arrivals growth.
Strategies outlined in the FT 2021 are aligned to the overall vision of the Fijian Government, which is to provide the enabling environment to elevate the tourism sector to provide livelihood, income and to benefit all Fijians.
In summary, the key strategies essentially focus on:
- Building an industry that is resilient, productive and focuses on quality.
- Rigorous marketing of the Fijian brand in the traditional markets to explore the untapped potential, and also targeting new and emerging markets of Asia.
- Investments in infrastructure that will lead to investment in the tourism industry.
- Influencing quality investment to grow the industry in a sustainable manner. Provision of the best tourism industry incentives.
- Rolling out business support programmes that will provide tourism businesses (especially micro, small and medium business) with the opportunity to enhance their capability to promote their businesses, taking advantage of international online platforms.
- Capacity building in the tourism industry to enable improvement in standards. We will also target specialised training and address skills shortages in the tourism industry.
- Enhanced coordination between Government Ministries and promotion agencies to, firstly, collectively and better market the place with the Fijian Brand and, secondly, ensure that the benefits from the tourism sector are spread further in the economy.
- Leveraging of international events, better targeting benefits to Fiji.
- Finally, ensure the Industry is prepared for climate change, global economic shocks and other risks.
Download: Fijian Tourism 2021
The Micro, Medium and Small Enterprises (MSME) sector support the Fijian Tourism Industry, both directly and indirectly through the provision of a wide range of products such as accommodation, catering, transportation, attractions and activities.
Over the years, the Ministry has partnered with a number of stakeholders such as the South Pacific Tourism Organisation, Learn Fast New Zealand and Fiji One TV in delivering the following:
- Power-hours Training for MSMEs which was conducted with tourism MSMEs as a capacity building project. The training provided participants with essential information and skills to improve, progress and expand their business, which in turn increases their contribution to the economy through its multiplier effect.
- A total of two (2) Power Hours Training have been effectively conducted thus far in Nadi and Suva for 52 operators on Business Planning and Disaster Preparedness for MSMEs.
- Fiji One Television Talk Business Show highlighted the Success Stories of Tourism MSMEs and provided a platform to encourage aspiring tourism operators to venture into Tourism MSME business.
A total of 11 Tourism MSME Success Stories from the Rewa, Naitasiri, Tailevu and Nadi tourism regions have been aired on Fiji One Television. Plans are underway to feature Success Stories from other tourism regions this year.
The International Visitor Survey (IVS) provides a quantitative and qualitative assessment of Fiji’s visitor arrivals. The research commenced in 1986 and continues to date with the Ministry taking the primary role of data collection.
The IVS project compiles vital tourism statistics such as visitor numbers and the main reason for visit, visitor demographics, number of nights spent in Fiji, a method of travel arrangements, expenditure patterns and visitors’ impression of Fiji, to name a few.
The purpose of this survey is to provide the Fijian Government and key tourism stakeholders with regular, timely, comprehensive and accurate information on the characteristics, behaviour and expenditure patterns of overseas visitors to Fiji. The IVS Report is a useful tool for effective policy formulation, business decision making and assists efforts in improving the quality of tourism services.
The Fijian Government’s investment in Sports Tourism, through the support of international sporting events, such as Fiji International, Super Rugby and Interhash, has laid the foundation to grow this high niche market and to further develop the nation’s ability to host such high-calibre events. Fiji has, over the years, secured rights to host events such as the PGA Fiji International Euro Tour, Standup Paddle Board, Asia Pacific Special Olympic Games, World Rugby Pacific Challenge, Oceania championships and a series of test matches among others.
- Fiji International Golf Tournament
2018 marked the fifth year, Fiji hosted the Fiji International tournament that was played at Natadola Bay Championship Golf Course.
Enticed by the tropical destination, the Fiji International has attracted some of the world’s best golfers since its inaugural staging in 2014, including Fijian hero and three-time Major Champion Vijay Singh, 2016 champion Brandt Snedeker, 2015 champion Matt Kuchar, Steven Bowditch, Boo Weekley, Nick Price, Robert Allenby, Heath Slocum, Liang Wenchong, and Anirban Lahiri.
The Fiji International continues to have a global presence confirming its position as an integral tournament in the South Pacific region, with the tournament being tri-sanctioned by the European Tour, ISPS HANDA PGA Tour of Australasia and Asian Tour.
- Investec Fiji Super Rugby Match
Following its inauguration in 2016, the Investec Super Rugby match has become an annual feature in Fiji’s sporting calendar. The hosting of one match of the Super Rugby series has made a significant contribution to the Fijian economy.
In 2018, Fiji hosted the Pulse Energy Highlanders against the Gallagher Chiefs on Saturday, 30 June. Being the third Super Rugby game held in Fiji, the event provided an opportunity to showcase Fiji’s capabilities in hosting such a big event. Aside from the other 55 million viewers from 150 countries around the globe, benefits spread across various sectors directly and indirectly to those who provide support services as well as Increased the global branding presence of the “Fijian Made-Buy Fijian” Campaign and the “Fiji Where Happiness Finds You” brand.
- 2018 Fiji Interhash
Interhash is a biennial, non-competitive event, the largest of periodic international Hash House Harriers events, where hashers world-wide get together to run and socialize.
After actively bidding to host an Interhash event in Fiji for the last 10 years, in May 2016, with the presence of the Hon Minister for Industry, Trade and Tourism, Fiji successfully won the bid to host the event in Fiji from 24 to 27 May 2018. For the first time in almost ten years, the event has moved out of Asia which in itself is a milestone achievement for Fiji.
Through the Interhash, Fiji welcomed for the first time more than 1,700 international visitors in a single event from almost 60 different countries such as, Zimbabwe, Qatar, Portugal, Sweden and Barbados, to name a few.
The event attracted approximately 2,000 hashers from over 60 countries around the globe, participating over a period of 4-6 days. The event was headquartered in Nadi over 4-6 days at run sights including a number of locations such as the Sabeto Mountains, Nausori highlands in Ba, Abaca, Natadola and the Coral Coast.
Additionally, an estimated 550 participants took part in the Red Dress Charity run, raising close to FJ$40,000 for upgrade work at the Nadi Hospital.
The event was organised by Nadi Hash and supported by the Fijian Government.
The Ministry in its efforts to create awareness on Tourism development participates in the following annual events;
- Fijian Tourism Expo
The Fijian Tourism Expo (FTE) is Fiji’s premier international tourism industry event. 2018 marked the fifth consecutive year for FTE. The annual FTE event is a uniquely designed Fijian tourism experience for international buyers and travel trade media hosted by Tourism Fiji, Fiji’s National Tourism Organisation. The event provides a platform for partners in the tourism industry to engage directly with international buyers and travel trade media.
- World Tourism Day
The World Tourism Day (WTD) celebration was initiated by the United Nations World Tourism Organization in the year 1980 which since then is celebrated every year on the 27th of September.
Over the years, the inaugural WTD celebration achieved its objective to create awareness of the various themes, provide a platform for our tourism stakeholders, private and public sector partners to promote their products and services and at the same strengthen industry network.
To commemorate this year’s celebrations on the day, the Ministry of Industry, Trade and Tourism visited the Samabula Senior Citizens Home and also carried out a general cleanup of the Home as part of its Corporate Social Responsibility exercise. The Ministry also successfully organised a capacity building Seminar, for the Suncoast Region, specifically targeting Micro, Medium and Small tourism enterprises (MSME). The Seminar included presentations on the 2018 WTD theme of “Tourism and the Digital Transformation” and was attended by 22 MSME operators.
Tourism Fiji is the statutory body that is responsible for marketing and promoting Fiji as a Tourist Destination globally. Tourism Fiji has its headquarters in Nadi, Fiji with offices in Sydney, Auckland, Los Angeles, London, Germany and China with representatives ...